What makes your products different?

We don't use any claims we can't back up. We don't take shortcuts, and we don’t add anything that doesn’t belong in our products - or in your body. But don’t just take our word for it. Have a look at the label and decide for yourself.

Where do you source your ingredients?

We source from Australia as much as we can. Our whey protein and organs are 100% sourced exclusively from Australia. Check out our Where We Source page to see exactly which countries our other ingredients come from.

Are your whey, collagen, and organ ingredients 100% grass-fed?

The honest answer: Our organs are sourced from 100% grass-fed and finished, certified organic Australian beef. Our collagen and whey are not 100% grass-fed. The reality is, in Australia, this term isn’t regulated for these products, so it really doesn't mean anything, and sourcing truly 100% grass-fed whey protein or collagen is very challenging. Most cattle in Australia are grass-fed for the majority of their lives but will be supplemented with grain at times. We source from similar places that the so-called “grass-fed” brands use. In fact, our own suppliers describe both the collagen and whey protein we use as grass-fed, but for the sake of transparency, we won’t use that label, as we think it is misleading. 

Why don't you use stevia or other sweeteners?

The long-term effects on gut health from non-nutritive sweeteners are still a bit of a question mark. We stick to maple syrup and dried dates, foods that have been used by humans for thousands of years. These are much closer to their whole food form than highly processed extracts and come with added benefits like antioxidants, vitamins and minerals. 

Does your whey contain lecithin?

Our whey protein concentrate has one ingredient - no lecithin, no instantising agents, just straight WPC.